Earlier this year, the European Union passed a controversial copyright law that will force platforms like YouTube and Facebook to regulate the unlicensed use of copyrighted material. That means, in theory, that any use of a popular fictional character—like Spider-Man or Elsa from Frozen—in a video or photo that’s not directly approved by the company that owns it, like Disney, would need to be taken down.
According to graphic designer Fabian Mosele, this creates a somewhat draconian future for creators on the internet, who often remix elements of popular culture. It could even mean that people wouldn’t be able to share videos or photos of a child’s birthday if the Minions are printed on top of their cake without an algorithm flagging their photo for unlicensed copyrighted material.
To critique the law, Mosele designed a series of children’s birthday cakes with distorted versions of copyrighted characters as part of a speculative project called Copyright Proof Cakes. Each design has been altered to deceive the algorithm that YouTube currently uses to detect copyrighted material: Rather than the Minions being jolly little yellow blobs with big eyes and blue pants, a whole group of them looks like a piece of abstract glitch art that barely resembles the characters—eyeballs are attached to different parts of a yellow-and-blue mass with Picasso-esque randomness.
source:- https://www.fastcompany.com/90371723/these-birthday-cakes-are-designed-to-evade-youtubes-controversial-copyright-algorithm
According to graphic designer Fabian Mosele, this creates a somewhat draconian future for creators on the internet, who often remix elements of popular culture. It could even mean that people wouldn’t be able to share videos or photos of a child’s birthday if the Minions are printed on top of their cake without an algorithm flagging their photo for unlicensed copyrighted material.
To critique the law, Mosele designed a series of children’s birthday cakes with distorted versions of copyrighted characters as part of a speculative project called Copyright Proof Cakes. Each design has been altered to deceive the algorithm that YouTube currently uses to detect copyrighted material: Rather than the Minions being jolly little yellow blobs with big eyes and blue pants, a whole group of them looks like a piece of abstract glitch art that barely resembles the characters—eyeballs are attached to different parts of a yellow-and-blue mass with Picasso-esque randomness.
source:- https://www.fastcompany.com/90371723/these-birthday-cakes-are-designed-to-evade-youtubes-controversial-copyright-algorithm
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