The dessert market is no longer about cake—it's getting savoury too

Shrey Aggarwal and Alisha Shirodkar, founders of The Belgian Waffle Co, have 200-plus stores in over 55 cities in India

The sweet tooth craves more than just desserts. That has been the learning of a bunch of businesspeople who started with a specialised item, but have since diversified their offerings with other varieties while retaining their core focus. This is largely because of millennials who flaunt their love for waffles, pancakes, cheesecakes and churros on social media.    

Vikesh Shah, for instance, discovered pancakes during a visit to Europe with friend Dev Kapadia in 2017. They founded 99 Pancakes after their return the same year. “We’re the first to introduce mini Dutch pancakes in India, also known as poffertjes globally. I wasn’t sure if it will work in India, but I took a chance and opened our first store in Kala Ghoda, Mumbai. There were no plans to expand then,” claims Shah. Today, 99 Pancakes has 65 outlets across India.

source:- http://www.forbesindia.com/article/startups/the-dessert-market-is-no-longer-about-cakemdash-its-getting-savoury-too/55311/1