Walmart (WMT), the world's largest retailer, has quietly upped its bakery game by rolling out online ordering and adding new products in stores that’s boosting its share of the cake market.
As a fresh product offering, the bakery is essential to the store — just like its produce section has become critical as one of the first things customers encounter when entering a Walmart.
It's also a big business, with one in every four cakes sold in the U.S. coming from Walmart, according to the company.
"We have some crazy, crazy statistics," said Kinna Thomas, senior buying manager for cakes at Walmart. "We sell enough sheet cakes to circle the earth and the equator. That's lots and lots of cake that we have.”
She added: “As far as our icing is concerned, you know those shell-borders that go on the edge of birthday cakes? We use enough icing to make that border from the earth to the moon and back."
Approximately 90% of the U.S. population lives within 10 miles of a Walmart store. With millions of celebrations — from birthdays, anniversaries, weddings, and graduations — there's a vast market for cakes for the retailer to capture.
source:- https://finance.yahoo.com/news/walmart-ups-its-bakery-game-with-online-cake-ordering-175603473.html
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