Valentine’s Day is one of the biggest holidays for couples and people who want to express gratitude to those who they love. Although it is the national day of chocolate, flowers, and restaurants, it does not mean that other businesses can’t benefit from it. Much like Halloween or Thanksgiving, it is your chance to reach potential customers.
Christmas and New Year expenses drain budgets, but there’s a rebound in February. Valentine’s Day is the first valid sales opportunity after the economic stagnation of January. Whether you celebrate or not, it should be a red day on your marketing calendar.
Let’s explore highly converting Valentine’s Day email newsletters to see how the big brands nail this holiday. Before jumping into the collection, we are going to get acquainted with some ideas that can make this love-filled campaign successful.
Valentine’s Day Email Newsletter Basics
The basics come down to a few essential things:
Work with your subscription list. Even though Valentine’s Day does not look like a grandiose holiday, it has fans and followers. Therefore, clean up your subscription list and segment it properly. Do not forget about people who rarely visit your website as well as newcomers. Also, treat loyal customers with a special discount – after all, you are in a relationship with them.
Personalize the newsletter. On Valentine’s Day, people expect you to be more personal. Show your gratitude and admiration using their names. If you have a small list, you can even create personal discounts and offers.
Hit the timing right. Valentine’s Day is not an official day off work. That means chances are there will not be changes in behavior patterns, except for the evening. Therefore, if it is a working day, try to send out some eblasts during morning hours (10-12 am) or day hours (4-6 pm). If it is a weekend, then shift these time slots a bit.
Analyze previous campaigns. Although it seems that no two holidays are the same, still you can get some helpful information from other big days. For instance, you can figure out the best time, the best subject line, or see for yourself whether personalization work or not.
Do A/B tests.
Check your email newsletter.
Read and re-read it to correct grammar and punctuation.
Make sure your images have alts.
Exclude videos and audio since they won’t work or email readers may consider it spam.
For more information on this matter check out our helpful checklists and guides:
source - https://designmodo.com/valentines-day-email-newsletters/
Christmas and New Year expenses drain budgets, but there’s a rebound in February. Valentine’s Day is the first valid sales opportunity after the economic stagnation of January. Whether you celebrate or not, it should be a red day on your marketing calendar.
Let’s explore highly converting Valentine’s Day email newsletters to see how the big brands nail this holiday. Before jumping into the collection, we are going to get acquainted with some ideas that can make this love-filled campaign successful.
Valentine’s Day Email Newsletter Basics
The basics come down to a few essential things:
Work with your subscription list. Even though Valentine’s Day does not look like a grandiose holiday, it has fans and followers. Therefore, clean up your subscription list and segment it properly. Do not forget about people who rarely visit your website as well as newcomers. Also, treat loyal customers with a special discount – after all, you are in a relationship with them.
Personalize the newsletter. On Valentine’s Day, people expect you to be more personal. Show your gratitude and admiration using their names. If you have a small list, you can even create personal discounts and offers.
Hit the timing right. Valentine’s Day is not an official day off work. That means chances are there will not be changes in behavior patterns, except for the evening. Therefore, if it is a working day, try to send out some eblasts during morning hours (10-12 am) or day hours (4-6 pm). If it is a weekend, then shift these time slots a bit.
Analyze previous campaigns. Although it seems that no two holidays are the same, still you can get some helpful information from other big days. For instance, you can figure out the best time, the best subject line, or see for yourself whether personalization work or not.
Do A/B tests.
Check your email newsletter.
Read and re-read it to correct grammar and punctuation.
Make sure your images have alts.
Exclude videos and audio since they won’t work or email readers may consider it spam.
For more information on this matter check out our helpful checklists and guides:
source - https://designmodo.com/valentines-day-email-newsletters/
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